VISION

  • To become the leading Asia β€˜fresh producer’ of high quality fruits and vegetables with advanced technological innovation and strong brand positioning.

MISSION

  • To plant, to produce and to market high quality fruits and vegetables for Indonesia and Asia market.
  • To develop strong brand awareness in domestic and export market throughout Asia.
  • To enable human capital development to create the best team that have the right set of skills and strong corporate culture.

ESTABLISHED

Halofresh / PT. Mahameru Aksara Agri, established.

FIRST PLANTING

West Java first plantation and first harvest. Yellow Banana first introduced in the market.

STRUCTURING, STRATEGIZING & PLANTATION EXPANSION

Sumatera first planting, establishing facilities, and first harvest. Designed sales, distribution, and brand strategies. Established cold storage & ripening facility in West Java.

PERFORMING & EXPORTING

Revenue creation & market expansion. Exporting Halofresh product to Asia, Middle East, and other countries.

SUSTAINABLE GROWTH

Sustainable growth in Indonesia and international markets. Engage innovative online & offline distribution channels. Maintaining innovation within Halofresh brand image.

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